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character: Dan Ariely
topic: Irrationality in Consumer Behavior
grade: 8
subject: Economics
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character: Richard Thaler
topic: Behavioral Economics and Decision Making
grade: 8
subject: Economics
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character: Amos Tversky
topic: Prospect Theory and Risk Assessment
grade: 8
subject: Economics
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character: Daniel Kahneman
topic: Cognitive Biases and Consumer Decisions
grade: 8
subject: Economics
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