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character: Simon Sinek
topic: The Importance of 'Why' in Ethical Branding
grade: 12
subject: Economics
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character: Howard Schultz
topic: Brand Ethics and Consumer Loyalty
grade: 12
subject: Economics
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character: Malcolm Gladwell
topic: Cultural Influence on Brand Identity
grade: 12
subject: Economics
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character: Daniel Kahneman
topic: Psychological Aspects of Branding
grade: 12
subject: Economics
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