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character: Seth Godin
topic: The Purple Cow Concept
grade: 12
subject: Business Studies
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character: Philip Kotler
topic: Marketing Management
grade: 12
subject: Business Studies
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character: Peter Drucker
topic: Innovation and Entrepreneurship
grade: 12
subject: Business Studies
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character: Jim Collins
topic: Good to Great
grade: 12
subject: Business Studies
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