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character: Philip Kotler
topic: The Role of Market Research in Strategic Marketing
grade: 12
subject: Business Studies
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character: Kotler & Keller
topic: Marketing Management Strategies
grade: 12
subject: Business Studies
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character: Michael Porter
topic: Competitive Strategies and Market Analysis
grade: 12
subject: Business Studies
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character: David Aaker
topic: Brand Equity and Market Research
grade: 12
subject: Business Studies
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