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character: Philip Kotler
topic: Marketing Mix
grade: 12
subject: Business Studies
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character: 4Ps of Marketing
topic: Product, Price, Place, Promotion
grade: 12
subject: Business Studies
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character: Marketing Strategies
topic: Kotler's Framework
grade: 12
subject: Business Studies
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character: Consumer Behavior
topic: Impact on Marketing Mix
grade: 12
subject: Business Studies
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