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character: Philip Kotler
topic: Marketing Management
grade: 12
subject: Business Studies
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character: Consumer Behavior
topic: Insights in Marketing
grade: 12
subject: Business Studies
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character: Segmentation
topic: Targeting and Positioning
grade: 12
subject: Business Studies
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character: Marketing Mix
topic: 4 Ps of Marketing
grade: 12
subject: Business Studies
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