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character: Philip Kotler
topic: Market Segmentation
grade: 12
subject: Business Studies
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character: Market Research
topic: Understanding Consumer Needs
grade: 12
subject: Business Studies
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character: Niche Marketing
topic: Targeting Specific Customer Segments
grade: 12
subject: Business Studies
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character: Product Differentiation
topic: Creating Unique Value Propositions
grade: 12
subject: Business Studies
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