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character: Philip Kotler
topic: Consumer Behavior
grade: 12
subject: Business Studies
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character: Abraham Maslow
topic: Humanistic Approaches
grade: 12
subject: Business Studies
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character: Sigmund Freud
topic: Psychoanalytic Theory in Consumer Behavior
grade: 12
subject: Business Studies
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character: Daniel Kahneman
topic: Behavioral Economics and Consumer Choices
grade: 12
subject: Business Studies
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