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character: Philip Kotler
topic: Consumer Behavior Analysis
grade: 12
subject: Business Studies
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character: Maslow's Hierarchy of Needs
topic: Consumer Motivation
grade: 12
subject: Business Studies
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character: Freud's Psychoanalytic Theory
topic: Consumer Decision-Making
grade: 12
subject: Business Studies
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character: Berkeley's Cognitive Dissonance Theory
topic: Post-Purchase Behavior
grade: 12
subject: Business Studies
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