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character: Michael Roberts
topic: Market Segmentation Strategies
grade: 12
subject: Business Studies
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character: Philip Kotler
topic: Segmentation, Targeting, and Positioning
grade: 12
subject: Business Studies
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character: Peter Drucker
topic: Marketing Management Principles
grade: 12
subject: Business Studies
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character: David Aaker
topic: Brand Strategy and Market Segmentation
grade: 12
subject: Business Studies
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