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character: Michael Lee
topic: Consumer Behavior and Data-Driven Strategies
grade: 12
subject: Business Studies
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character: Philip Kotler
topic: Marketing Management and Consumer Insights
grade: 12
subject: Business Studies
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character: David Aaker
topic: Brand Equity and Consumer Preferences
grade: 12
subject: Business Studies
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character: Seth Godin
topic: Permission Marketing and Consumer Engagement
grade: 12
subject: Business Studies
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