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character: Michael Johnson
topic: The Influence of Transparency on Consumer Trust
grade: 12
subject: Business Studies
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character: Adam Smith
topic: Invisible Hand: Trust in Market Economies
grade: 12
subject: Business Studies
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character: Seth Godin
topic: Permission Marketing and Trust Building
grade: 12
subject: Business Studies
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character: Malcolm Gladwell
topic: The Tipping Point: Factors Influencing Trust
grade: 12
subject: Business Studies
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