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character: Mark Thompson
topic: Marketing Psychology
grade: 12
subject: Business Studies
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character: David Ogilvy
topic: Influence of Advertising on Consumer Behavior
grade: 12
subject: Business Studies
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character: Philip Kotler
topic: Market Segmentation and Targeting
grade: 12
subject: Business Studies
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character: Daniel Kahneman
topic: Behavioral Economics in Marketing
grade: 12
subject: Business Studies
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