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character: Mark Johnson
topic: Understanding Customer Needs in Marketing
grade: 12
subject: Business Studies
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character: Philip Kotler
topic: Customer Segmentation and Targeting
grade: 12
subject: Business Studies
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character: David Aaker
topic: Brand Equity and Customer Perception
grade: 12
subject: Business Studies
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character: Clayton Christensen
topic: Innovating in Response to Customer Needs
grade: 12
subject: Business Studies
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