character: Malcolm Gladwell
topic: Understanding Brand Stories through Human Psychology
grade: 12
subject: Business Studies
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character: Simon Sinek
topic: The Power of Why in Brand Storytelling
grade: 12
subject: Business Studies
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character: Daniel Kahneman
topic: Behavioral Economics: Influencing Consumer Decisions
grade: 12
subject: Business Studies
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character: David Aaker
topic: Brand Identity and Its Impact on Consumer Psychology
grade: 12
subject: Business Studies
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