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character: Philip Kotler
topic: Marketing Management Strategies
grade: 12
subject: Business Studies
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character: Kevin Lane Keller
topic: Brand Management Techniques
grade: 12
subject: Business Studies
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character: Philip Kotler
topic: The Marketing Mix
grade: 12
subject: Business Studies
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character: Kevin Lane Keller
topic: Customer-Based Brand Equity
grade: 12
subject: Business Studies
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