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character: Kevin Lane Keller
topic: Brand Management Techniques
grade: 12
subject: Business Studies
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character: Philip Kotler
topic: Marketing Principles
grade: 12
subject: Business Studies
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character: David Aaker
topic: Brand Equity
grade: 12
subject: Business Studies
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character: Jakob Nielsen
topic: User Experience in Branding
grade: 12
subject: Business Studies
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