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character: Keller & Lehmann
topic: Brands and Brand Equity
grade: 12
subject: Business Studies
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character: Brand Management
topic: Importance of Brand Equity
grade: 12
subject: Business Studies
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character: Consumer Behavior
topic: Influence of Brand Equity on Purchasing Decisions
grade: 12
subject: Business Studies
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character: Marketing Strategies
topic: Building and Maintaining Brand Equity
grade: 12
subject: Business Studies
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