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character: JetBlue Airways
topic: Differentiation through Customer Service
grade: 12
subject: Business Studies
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character: Ritz-Carlton Hotel Company
topic: Luxury Service Differentiation
grade: 12
subject: Business Studies
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character: Zappos
topic: Customer-Centric Approach
grade: 12
subject: Business Studies
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character: Southwest Airlines
topic: Budget Airline Competitiveness
grade: 12
subject: Business Studies
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