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character: James Smith
topic: Market Segmentation Strategies
grade: 12
subject: Business Studies
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character: Michael Porter
topic: Competitive Advantage and Segmentation
grade: 12
subject: Business Studies
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character: Philip Kotler
topic: Marketing Management and Targeting
grade: 12
subject: Business Studies
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character: David Aaker
topic: Brand Equity and Market Segmentation
grade: 12
subject: Business Studies
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