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character: Harvard Business Review
topic: Understanding Consumer Behavior Through Market Research
grade: 12
subject: Business Studies
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character: Philip Kotler
topic: Market Research Techniques
grade: 12
subject: Business Studies
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character: Daniel Kahneman
topic: Behavioral Economics and Consumer Choices
grade: 12
subject: Business Studies
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character: Michael Solomon
topic: Consumer Behavior Insights
grade: 12
subject: Business Studies
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