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character: David Ogilvy
topic: Influence of Advertising on Consumer Behavior
grade: 12
subject: Business Studies
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character: Philip Kotler
topic: Marketing Principles and Consumer Behavior
grade: 12
subject: Business Studies
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character: Jean Baudrillard
topic: Consumer Society and the Role of Advertising
grade: 12
subject: Business Studies
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character: Malcolm Gladwell
topic: The Tipping Point: How Little Things Can Make a Big Difference in Consumer Decisions
grade: 12
subject: Business Studies
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