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character: David Aaker
topic: Importance of Brand Identity
grade: 12
subject: Business Studies
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character: Philip Kotler
topic: Brand Equity and Marketing Strategies
grade: 12
subject: Business Studies
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character: Kotler and Keller
topic: Strategic Brand Management
grade: 12
subject: Business Studies
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character: Kevin Lane Keller
topic: Building Customer-Based Brand Equity
grade: 12
subject: Business Studies
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