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character: David Aaker
topic: Brand Management
grade: 12
subject: Business Studies
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character: Philip Kotler
topic: Marketing Management
grade: 12
subject: Business Studies
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character: Seth Godin
topic: Permission Marketing
grade: 12
subject: Business Studies
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character: Keller & Lehmann
topic: Brands and Brand Equity
grade: 12
subject: Business Studies
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