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character: Daniel Kahneman
topic: Behavioral Economics in Marketing
grade: 12
subject: Business Studies
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character: Richard Thaler
topic: Nudge Theory in Consumer Behavior
grade: 12
subject: Business Studies
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character: Dan Ariely
topic: Psychology of Pricing and Decision Making
grade: 12
subject: Business Studies
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character: Robert Cialdini
topic: Principles of Persuasion in Marketing
grade: 12
subject: Business Studies
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