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character: Dan Ariely
topic: Understanding Irrational Behavior in Consumer Choices
grade: 12
subject: Business Studies
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character: Richard Thaler
topic: Nudge Theory and Behavioral Economics
grade: 12
subject: Business Studies
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character: Herbert Simon
topic: Bounded Rationality in Decision Making
grade: 12
subject: Business Studies
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character: Daniel Kahneman
topic: Prospect Theory and Decision Making Under Uncertainty
grade: 12
subject: Business Studies
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