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character: Claude Hopkins

topic: Advertising Strategies

grade: 12

subject: History

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character: David Ogilvy

topic: Influence of Hopkins on Advertising

grade: 12

subject: History

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character: Leo Burnett

topic: Creative Advertising Techniques

grade: 12

subject: History

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character: Rosser Reeves

topic: Unique Selling Proposition

grade: 12

subject: History

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