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character: Carl Rogers
topic: Humanistic Psychology in Advertising
grade: 12
subject: Business Studies
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character: Maslow
topic: Hierarchy of Needs in Marketing
grade: 12
subject: Business Studies
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character: David Aaker
topic: Brand Equity and Consumer Perception
grade: 12
subject: Business Studies
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character: Philip Kotler
topic: Consumer Behavior and Humanistic Approaches
grade: 12
subject: Business Studies
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