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Assessment
What is the primary goal of crisis communication?
To inform stakeholders and manage their perceptions
To punish those responsible for the crisis
To cover up the crisis
To avoid any external communication
Which of the following is a key element in developing a crisis communication plan?
Ignoring potential risks
Identifying a crisis communication team
Delaying communication until the situation is resolved
Relying solely on social media for updates
During a crisis, it is important to:
Be transparent and provide timely updates
Stick to prepared scripts without adapting
Make promises that cannot be kept
Focus only on defending the organization
Submit