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Assessment
What is the primary goal of a fundraising campaign?
To raise money for a specific project or cause
To increase awareness of the organization
To build a mailing list of potential donors
To secure government grants
Which of the following is a common technique for increasing donor engagement?
Sending generic emails to all donors
Personalizing communication and thanking donors
Ignoring donor feedback
Reducing the frequency of emails to donors
What is a major benefit of establishing a recurring donation program?
It allows for flashy one-time events
It creates predictable income for budgeting
It avoids all donor communication
It focuses solely on corporate donations
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