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Assessment
What is the most important aspect of communication during a crisis?
Clarity and conciseness
Using technical jargon
Providing lengthy explanations
Avoiding the issue
When delivering a message in a crisis, what is essential to build trust?
Honesty
Omitting details to prevent panic
Using humor
Making promises that cannot be kept
Which strategy is effective for communicating updates during an ongoing crisis?
Provide regular, scheduled updates
Only communicate when there is bad news
Limit communication to only key personnel
Give as little information as possible
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