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Assessment
What is the primary goal of public crisis engagement?
To minimize damage to the organization's reputation
To blame others for the crisis
To ignore public concerns until the crisis passes
To enhance marketing and promotions
Which strategy is essential during a public crisis?
Transparency in communication
Withholding information until it's safe
Disregarding social media feedback
Focusing solely on internal stakeholders
What should be included in a crisis communication plan?
Pre-prepared responses for various scenarios
A detailed analysis of blame assignment
Prolonged discussion about past successes
Strictly confidential information about finances
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