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Assessment
What is a crucial first step in crisis communication?
Identify the stakeholders
Send out press releases immediately
Hold a press conference
Ignore social media
During a crisis, what is the best practice for communication tone?
Aggressive and confrontational
Calm and informative
Indifferent and vague
Defensive and dismissive
What should be the focus of messages during a crisis?
What went wrong
Next steps and solutions
Assigning blame
Future predictions
Submit