Home
Search
Create
Library
Topics
Student
Teacher
Admin
Map
Sign in for more features
YourStory
Home
Search
Create
Library
Topics
Student
Teacher
Sign in
Feedback
Contact Us!
Assessment
What is the primary goal of green marketing?
To promote sustainable products and reduce environmental impact
To increase sales of traditional products
To confuse consumers with eco-friendly jargon
To follow trends in packaging and branding
Which of the following is a characteristic of green marketing strategies?
Using eco-friendly packaging
Focusing solely on profit maximization
Ignoring customer feedback
Using artificial ingredients
Which marketing strategy communicates a brand's commitment to sustainability?
Greenwashing
Authentic eco-branding
Aggressive promotional tactics
Exclusive targeting of affluent markets
Submit